The working life of Museum of London

Hi, my name is Vicky Lee and I’m the Marketing Manager for Museum of London and Museum in Docklands. In essence it’s my job to raise awareness of both museums to get people to visit our amazing collections and attend our brilliant events.

I work across many projects here but for the last few months the new ‘Jack the Ripper and the East End’ exhibition at Museum in Docklands has been taking up most of time. I can safely say that I now know far more about Jack the Ripper than I ever wanted to… but in truth it’s a fascinating project and I’ve been having a lot of fun working on the marketing campaign, which properly kicks off next month.

Since the beginning of this year I’ve been working with an agency called Dotcog to develop an online viral campaign to tie in with our fantastic marketing visual (so far the origin of many excited noises from staff and soon to be seen on the front cover of BBC History magazine!), designed by Cog Design.

Back last year I was struggling to think of an idea for a viral that wasn’t tasteless (as opposed to some of the rather disturbing Jack the Ripper games I discovered while researching online) and yet still interesting enough for people to pass around to friends and ultimately to get them to visit the exhibition.

As with most successful virals the simplest ideas are usually the best and after talks of Victorian sleuth games and 3D maps of the labyrinth that was East London we plumped for ‘Ripper Ransoms’, which later became ‘Notorious Notes‘.

Anyway, at last the viral is live but you’ll have to check out ‘Notorious Notes‘ to see exactly how it works. What I can tell you is that the basic premise takes its inspiration from a note made up of cut-out newspaper letters sent to the Metropolitan Police in 1888 claiming responsibility for the murders (soon to be seen in the exhibition!), and that if you send it to three friends, you’ll get 20% off entry to the exhibition.

Please do have a play and let me know what you think!